Making use of strengths in all directions
For Basel, strategic partnership arrangements constitute an integral part of its city marketing; these exercise a specific function in the field of international competition between regions. In accordance with the “strengthening of strengths” approach, partnership arrangements are integrated into the overall strategy pursued by the Canton of Basel-Stadt, and need to be seen within the context of an international network. Basel focuses on activities which directly or indirectly influence the city’s positive development.
On June 20, 2002 a co-operation agreement was concluded at Basel’s initiative with the American State of Massachusetts. And on November 19, 2007, Basel and Shanghai have entered a formal partnership arrangement. Both partnerships focus on economic cooperation especially in the realm of life sciences and finance, on exchanges in education, research and culture, and promote city marketing on both sides.
A third cooperation partnership now links Basel with Miami Beach (USA). The close relationship between the two cities of culture goes back to the first Art Basel Miami Beach in the year 2002. The partnership agreement was signed in Miami Beach on November 28, 2011, and is focussed on the interests of both sides in culture, tourism, economic development and education.